AI SDR comparison
Grafema vs Artisan (Ava)
Artisan's Ava is one of the best-known AI BDRs. It's sold on custom quotes, usually annual, while Grafema publishes one monthly price and lets you see results before paying.
Published by Grafema, one of the tools compared. Prices checked November 2026; figures marked "reported" come from third-party sources linked below. Tell us at hello@grafema.ai if something has changed.
Side by side
Artisan (Ava) and Grafema at a glance
| Artisan (Ava) | Grafema | |
|---|---|---|
| Starting price | Quote; deals reported at $1,500–$5,000/month | €199/month |
| Pricing model | Custom quote by lead volume | Flat monthly subscription |
| Contract | Usually annual | Monthly, no contract |
| Free trial or preview | Demo; a free trial is mentioned in Artisan's own posts | Free preview: 15 real prospects with a first email written for each, no card |
| Volume | Scoped by lead volume, mailboxes and seats | Up to 1,000 new prospects a month |
| Best for | Funded teams that want a well-known AI BDR with built-in lead data | Small B2B teams and agencies that want outbound done for them on a small budget |
Sources (prices checked November 2026)
- Artisan: Valley: Artisan alternatives
- Artisan: Usage pricing blueprint
- Grafema: Grafema pricing
Which to choose
When each one is the better pick
Choose Artisan if
- •You're a funded team with a budget of a few thousand a month
- •You want a well-known vendor with built-in lead data and a dedicated onboarding
- •An annual contract is fine for you
Choose Grafema if
- •You want a published price instead of a sales call to get a quote
- •You want to start monthly, without an annual contract
- •You want to see 15 real prospects and emails before paying anything
In their own words
What each one does
Artisan (Ava)
Ava is Artisan's AI BDR. Public plans were reported to disappear in mid-2026 and pricing is now quoted by lead volume, mailboxes and seats, with deals reported between $1,500 and $5,000 a month.
Strengths
- + Well-known product with built-in lead data
- + Handles research, writing and sending
Trade-offs
- − No public price
- − Contracts reported as annual
Grafema AI SDR
An AI SDR that reads your website, proposes who to target, finds decision-makers with verified business emails, writes a first email and a follow-up for each from their company's website, sends from warmed-up dedicated domains and passes interested replies to you. It writes in Portuguese, English, Spanish, French, German and Italian.
Strengths
- + Lowest published price in this comparison, billed monthly
- + Free preview of 15 prospects before you pay
- + Sending domains and warmed-up inboxes included
- + Writes in six European languages
Trade-offs
- − Newer and smaller than the US-funded players
- − Focused on email; no built-in dialer
FAQ
Questions
How much does Artisan cost?
Artisan doesn't publish prices. Public plans were reported to disappear in mid-2026, and deals are reported between $1,500 and $5,000 a month, usually on annual contracts. Grafema is €199 a month with no contract.
Can I try Grafema before choosing over Artisan?
Yes. Enter your website at outbound.grafema.ai/try and you get 15 real prospects with verified business emails and the first email written for each, in about a minute, without a card. You only pay €199 a month + VAT if you start sending.
Who wrote this comparison?
Grafema did, so we're one of the two tools compared. Facts about Artisan (Ava) come from the sources linked on this page, checked in November 2026. If something has changed, tell us at hello@grafema.ai and we'll correct it.
See what Grafema would send, before you pay
Enter your website and get your first 15 prospects, with verified emails and a first email written for each. No card needed.
See your first 15 prospects free