Splink Scales Global Sales Outreach Across 10+ Countries with Grafema’s AI Agent

09/05/2025

Overview

Industry: Sports & Collectibles (eCommerce)
Location: Lisbon, Portugal
Company Size: Early-stage startup
Use Case: Global B2B expansion into football clubs and retail partners
Core Outcome: Entered 10+ new markets with localized, high-quality outreach


What Splink Wanted

Splink is an eCommerce platform offering exclusive football collectibles, from signed merchandise to rare memorabilia. While Splink already had some traction and international deals, they wanted to expand with consistent, predictable outreach to football clubs and sports retailers in markets where football culture runs deep.

The team didn’t just want to “test” new markets. They wanted to consistently build conversations with relevant decision-makers, without hiring a multilingual sales team or relying on generic mass emails.

Their key priorities were:

  • Reach the right stakeholders in sports organizations and retail

  • Communicate in the local language

  • Validate demand and open the door to partnerships

That’s where Grafema stepped in.


The Challenge

Splink had international ambition, but limited internal capacity to run effective outbound outreach in multiple countries — especially in languages like French, German, or Italian.

They needed a scalable approach that could:

  • Localize communication based on geography

  • Maintain high relevance and personalization

  • Generate consistent deal flow, not one-off wins

They also wanted full visibility into who was engaging, and how each country was performing.


The Solution

Grafema was trained to understand Splink’s value proposition and tailor outreach to different segments — from football clubs in Spain to specialty sports shops in the U.S., Germany, and beyond.

Targeted Expansion

  • Outreach across 10+ countries, including Spain, Portugal, France, Germany, the UK, Italy, and the U.S.

  • Two distinct segments: football clubs (marketing roles) and collectibles retailers (owners, directors)

Native-Language Messaging

  • Emails written and sent in the native language of each recipient

  • Messaging adapted to cultural context and terminology, increasing engagement

Always-On Campaigns

  • Continuous outreach: daily, consistent, and automated

  • A/B tested angles based on region and industry

  • Replies and leads forwarded directly to Splink’s team — ready to engage


The Results

With Grafema, Splink had true outbound scalability, not just in volume, but in global reach and quality.

They were able to:

  • Launch outreach in 10+ new countries

  • Hold B2B conversations in multiple languages

  • Consistently engage both football clubs and stores

  • Close deals in several regions they had previously struggled to reach

The results went beyond immediate revenue, as Grafema enabled Splink to establish a predictable, long-term channel for international growth.

The campaign also generated a 3x return on investment, all while requiring zero extra hires or internal outreach.


Why It Worked

  • Localized communication: Prospects received personalized outreach in their language, building trust and opening doors

  • Segmented strategy: Retail and club decision-makers received messaging tailored to their business model

  • Scalable execution: From prospecting to follow-ups, everything ran autonomously with weekly reporting


What’s Next?

With a working outreach system now in place, Splink is doubling down on expansion — exploring leagues, teams, and partners in Latin America and Northern Europe. Grafema continues powering their cross-border sales engine in the background.